Vol 4 No 1 (2025): Asian Journal of Economics and Business Management (AJEBM)

Article

• The influence of brand image and electronic word of mouth (eWOM) on the purchase decision of Hanasui lipstick cosmetics products

  Annisa Nurjannah Burni, Aida Sari

  619 - 626

  • PDF (English)

  DOI:  10.53402/ajebm.v3i3.467

  Abstract View : 19

  PDF (English) Downloads: 4