Asian Journal of Economics and Business Management <p>The Asian Journal of Economics and Business Management is an international peer-reviewed journal that publishes articles in the fields of Economics and Business, including but not limited to economics, business, management, banking, finance, marketing, entrepreneurship, behavioural and health economics, government taxation and regulation, financial markets, accounting, corporate governance, and business ethics. The Journal's objective is to foster scholarly discussion of current theoretical and practical issues in economics, business, and management. At any time, academics, policymakers, and researchers are welcome to submit their manuscripts. </p> <p>What can you expect if you publish in <strong>Asian Journal of Economics and Business Management</strong>?</p> <ul> <li>A straightforward and friendly publishing service</li> <li>Immediate and free access to your article for anyone anywhere at any time in the world</li> <li>Rigorous and constructive peer review</li> <li>Fast publication</li> <li>Extensive indexing and archiving of your work</li> <li>Retention of the full copyright in your work</li> </ul> <p>ISSN: 2961-7006 (Online)</p> <p>Distribution: Open Access</p> <p>Frequency: Triannual Publication (January-April, May-August, and September-December)</p> <p>DOI: <a href=""></a></p> en-US (Habibullah Jimad) (AJEBM Administrator) Wed, 01 May 2024 00:00:00 +0700 OJS 60 The influence of corporate social responsibility, investment opportunities, and profitability on tax avoidance <p>The analysis conducted on the relationship between Corporate Social Responsibility (CSR), Investment Opportunity, Profitability, and Tax Avoidance in Energy Sector Companies listed on the Indonesia Stock Exchange between 2017 and 2021 has yielded significant insights. While the influence of CSR on Tax Avoidance was found to be insignificant, both Investment Opportunity and Profitability demonstrated notable effects, with the latter displaying a negative influence. Furthermore, the combined impact of CSR, Investment Opportunity, and Profitability on Tax Avoidance was found to be substantial, explaining 63% of the observed variance. These findings underscore the intricate relationship between corporate practices, financial performance, and tax management strategies, offering valuable implications for various stakeholders. In light of these conclusions, several recommendations can be drawn. Firstly, collaboration between tax authorities and relevant stakeholders is essential to refine tax policies, integrating sustainability considerations and ensuring transparency in corporate tax practices. Secondly, investors should adopt a comprehensive approach when assessing investment opportunities, taking into account factors beyond financial performance, including corporate social responsibility and tax management strategies. Additionally, companies are encouraged to enhance their disclosure practices concerning CSR activities, thereby promoting greater transparency and accountability. Finally, future research efforts should focus on expanding the scope of analysis across different sectors and incorporating additional variables to deepen our understanding of tax avoidance dynamics in the Indonesian context. By implementing these recommendations, policymakers, tax authorities, investors, and corporate entities can collectively contribute to fostering a more responsible and sustainable business environment.</p> Sandra Mei Leny, Nairobi Copyright (c) 2024 Sandra Mei Leny, Nairobi Wed, 01 May 2024 00:00:00 +0700 The influence of user generated content on tiktok social media on consumer buying interest <p>This research project stems from the growing prevalence of user-generated content (UGC) centered around products within the vibrant landscape of the TikTok platform. Its core aim is to meticulously investigate the intricate relationship between UGC and consumers' purchasing behaviors concerning products among the expansive user base of TikTok spanning Indonesia. By adopting a quantitative research approach, data collection was facilitated through the dissemination of structured questionnaires among a pool of potential consumers. Employing a purposive sampling technique, a total of 100 questionnaires were methodically distributed to individuals deemed representative of the target demographic. The analytical framework utilized in this study revolves around the application of simple linear regression analysis, which enables a comprehensive examination of the correlation between UGC and consumer purchasing tendencies. The compelling findings derived from this research underscore the statistically significant impact of user-generated content (UGC) in fostering a positive and discernible influence on consumer buying intentions, thereby shedding valuable insights into the dynamics of digital marketing and consumer behavior within the realm of social media platforms like TikTok.</p> Revinka Anatasya Saskia, Aripin Ahmad, Mudji Rachmat Ramelan Copyright (c) 2024 Revinka Anatasya Saskia, Aripin Ahmad, Mudji Rachmat Ramelan Wed, 01 May 2024 00:00:00 +0700 Assessing the expectations of Generation Z customers towards last-mile delivery in E-commerce: A case study in Ho Chi Minh City <p>This study focuses on assessing the impact of various factors influencing Generation Z consumers' expectations of last-mile delivery services when purchasing goods on e-commerce platforms within Ho Chi Minh City (HCMC), to improve service quality and propose delivery processes for efficient last-mile delivery. What is new compared to previous studies is the emphasis on the impact of environmental protection policies and green initiatives on the expectations of Gen Z customers. In this study, the authors propose the factor "Environmental Protection Policy" to build a scale to measure customer expectations in last-mile delivery service. A survey involving 435 participants who belong to Gen Z and frequently utilize e-commerce services in HCMC provided the primary data for this analysis. Utilizing quantitative analytical techniques, including Cronbach's alpha reliability test, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and multiple regression analysis, this research tested several hypotheses. The results corroborate that the expectations of Gen Z consumers regarding delivery services on e-commerce platforms in HCMC are significantly shaped by five pivotal factors: Delivery speed, reliability, responsiveness, environmental protection policy, and cost. The study notably highlights cost as the predominant factor exerting the most substantial influence on the expectations concerning last-mile delivery services. This study has made a significant contribution to the body of knowledge that e-commerce platforms and logistics firms may use to raise the bar for delivery services that Gen Z consumers anticipate.</p> Quynh Lam Nguyen, Phan Van Thuc, Nguyen Thi Thuy, Nguyen Thi Kim Tien, Le Thanh Sang Copyright (c) 2024 Quynh Lam Nguyen, Phan Van Thuc, Nguyen Thi Thuy, Nguyen Thi Kim Tien, Le Thanh Sang Mon, 20 May 2024 00:00:00 +0700 Influence of micro-influencer endorsements and authenticity perception on Gen Z purchase intentions <p>This study investigates how endorsement by micro influencers and perceptions of authenticity influence Generation Z consumers' purchase intentions for Marina hand body lotion products on Instagram in Bandar Lampung. Using a quantitative approach with online surveys, the research analyzes data from Instagram-using Generation Z consumers in the region. Multiple linear regression analysis is employed to examine the relationship between the independent variables (endorsement by micro influencers and perception of authenticity) and the dependent variable (purchase intention). The results demonstrate a significant positive impact of both endorsement by micro influencers and perception of authenticity on purchase intention. This underscores the importance of these factors in shaping consumer behavior on Instagram. The study contributes to understanding Generation Z buying behavior in digital marketing contexts, particularly the effectiveness of micro influencer endorsements and message authenticity. Its practical implications can aid companies in crafting marketing strategies to engage Generation Z consumers in the hand body lotion market effectively.</p> Azizah Amalia Putri, Aida Sari, Nuzul Inas Nabila Copyright (c) 2024 Azizah Amalia Putri, Aida Sari, Nuzul Inas Nabila Mon, 27 May 2024 00:00:00 +0700 The effect of social commerce construct on purchase intention and customer trust as mediating variable in tiktok shop <p>This research investigates the impact of social commerce constructs on consumer trust and purchase intention in TikTok Shop. In the rapidly evolving era of globalization, digitalization has transformed the way humans communicate and conduct business. Indonesia, with the third-largest internet user population in Asia, serves as a crucial location to understand how social media platforms such as WhatsApp, Instagram, Facebook, and TikTok influence consumer behavior. TikTok, with its rapid growth, stands out as a potential platform for social commerce. This research seeks to answer the question of whether social commerce constructs significantly affect consumer trust and purchase intention within TikTok Shop. The results of this study reinforce and accept all four hypotheses, demonstrating that these factors have a significant positive impact in the context of TikTok Shop. This provides empirical evidence of the importance of social commerce constructs in building consumer trust and influencing purchase intentions, as well as the mediating role of consumer trust in the relationship between social commerce constructs and purchase intention on this platform. The practical implications of these findings can assist businesses in designing more effective marketing strategies in the ever-changing digital landscape.</p> Ar’fira Sifana Sausania, Mahrinasari Copyright (c) 2024 Ar’fira Sifana Sausania, Mahrinasari Mon, 27 May 2024 00:00:00 +0700 Digital marketing in Bhutan: Opportunities and challenges <p>The use of the Internet, mobile devices, social media, search engines, and other platforms to attract and reach consumers is known as digital marketing. The objective of this study was to understand the scenarios of digital marketing in Bhutan: opportunities and challenges faced and the digital marketing channel/ tactics that are popular in the Bhutanese market from the perspective of the digital marketing service providers. A qualitative approach was used in this study. A total of three Bhutanese digital marketing service providers based in the capital city Thimphu participated in the study using semi-structured interviews conducted through the online Zoom application. Interview data were analyzed using direct content analysis techniques and the findings are presented. The findings revealed that opportunities for digital marketing in Bhutan are the Tourism Industry, support from the relevant agencies and the market, changing mindset of the consumers (Businesses), while the challenges associated with digital marketing are the lack of support from the relevant agencies and the market, the lack of required infrastructure, consumer (Business) mindset, employees and market size. The digital marketing strategies used by Bhutanese organizations are social media, Search engine optimization, websites, animations, and, Videography. The creation of digital infrastructure and raising awareness of the advantages of digital marketing are the study's primary suggestions.</p> Sonam Wangmo, Kinga Wangpo Copyright (c) 2024 Sonam Wangmo, Kinga Wangpo Mon, 01 Jul 2024 00:00:00 +0700 Empowering economies: The impact of women's workforce participation on Indonesia's economic growth <p>This study examines the impact of female labor force participation, average years of schooling for women, and gross fixed capital formation on economic growth in Indonesia from 1990 to 2022. Regression analysis indicates that female labor participation negatively and significantly affects economic growth in both short and long terms, likely due to increased labor supply without sufficient job creation, leading to unemployment. Average years of schooling for women have a negative and significant impact on long-term economic growth, highlighting the mismatch between education levels and job market demands. Conversely, gross fixed capital formation positively and significantly influences economic growth in both short and long terms, underscoring the importance of capital investment in boosting production. The study recommends that the government focus on creating labor-intensive jobs, enhancing education quality, and promoting continuous investment to support economic growth. Future research should explore additional variables and methods for a more comprehensive analysis.</p> Revina Sefira, Emi Maimunah Copyright (c) 2024 Revina Sefira, Emi Maimunah Mon, 01 Jul 2024 00:00:00 +0700 The impact of stock price, trading volume, returns, and return volatility on the bid-ask spread: Study of companies undergoing stock splits <p>This research examines the effects of stock prices, trading volume, stock returns, and return volatility on the bid-ask spread for firms that executed stock splits between January 2020 and August 2023 on the Indonesia Stock Exchange. By employing quantitative methodologies and drawing data from corporate reports and financial databases, the study utilizes multiple linear regression analysis to scrutinize the interrelationships among these variables. The results reveal that elevated stock prices and trading volumes significantly diminish the bid-ask spread, thereby enhancing stock liquidity. Moreover, stock returns exhibit a negative effect on the bid-ask spread, whereas return volatility does not display a noteworthy impact. This research contributes to the theoretical understanding of market dynamics and offers practical implications for companies and investors aiming to comprehend the behavior of bid-ask spreads in the aftermath of stock splits.</p> Ni Wayan Estiyani, Ernie Hendrawaty, Nindytia Puspitasari Dalimunthe Copyright (c) 2024 Ni Wayan Estiyani, Ernie Hendrawaty, Nindytia Puspitasari Dalimunthe Mon, 01 Jul 2024 00:00:00 +0700