The influence of knowledge management processes on innovation in 3 stars hotels in Bandar Lampung

Abstrak

This study investigates the impact of knowledge management processes on innovation in three-star hotels in Bandar Lampung. With the rapid growth of the tourism sector, effective knowledge management has become crucial for enhancing hotel performance. Data were collected from employees at six hotels using questionnaires and interviews. The analysis, employing multiple linear regression, revealed that knowledge acquisition and knowledge utilization significantly impact innovation, while knowledge sharing did not show a significant effect. The results indicate that a 100% increase in knowledge acquisition and utilization leads to notable improvements in innovation. The study underscores the importance of integrating knowledge management practices to drive innovation in the hospitality industry. The findings offer valuable insights for hotel management aiming to enhance competitive advantage through effective knowledge management strategies.