Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)

Article

• The influence of brand image and electronic word of mouth (eWOM) on the purchase decision of Hanasui lipstick cosmetics products

  Annisa Nurjannah Burni, Aida Sari

  619 - 626

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  DOI:  10.53402/ajebm.v3i3.467

  Abstract View : 49

  PDF Downloads: 22
• The effect of physical evidence and service on air conditioner purchase decision

  Octa Dwi Diya, Aripin Ahmad

  627 - 632

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  DOI:  10.53402/ajebm.v4i1.469

  Abstract View : 25

  PDF Downloads: 13
• Analyzing consumer purchase decisions through a gender perspective at Cafe Daja House

  Anisa Agatha Mahadewi, Aripin Ahmad

  633 - 637

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  DOI:  10.53402/ajebm.v4i1.470

  Abstract View : 20

  PDF Downloads: 9
• The effect of service quality on consumer satisfaction of Aqualis Fabricare Laundry & Green Dry Clean in Bandar Lampung

  Aurelia Udella Gitayani, Aripin Ahmad

  638 - 644

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  DOI:  10.53402/ajebm.v4i1.471

  Abstract View : 24

  PDF Downloads: 11
• Analysis of the impact of macroprudential and microprudential policies on bank stability in Indonesia post-Covid-19

  Wanda Aprillia Melati, Nurbetty Herlina Sitorus, Emi Maimunah, Zulfa Emalia

  645 - 657

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  DOI:  10.53402/ajebm.v4i1.472

  Abstract View : 46

  PDF Downloads: 21
• The analysis of SAKTI system implementation in government financial reporting using UTAUT approach

  Resti Agustina, Fajar Gustiawaty Dewi, Fitra Dharma

  658 - 666

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  DOI:  10.53402/ajebm.v4i1.473

  Abstract View : 13

  PDF Downloads: 3
• Examining the Influence of Corporate Reputation and Work Environment on Generation Z’s Job Application Intentions: A Literature Review

  Gunther Sven

  667 - 671

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  DOI:  10.53402/ajebm.v4i1.480

  Abstract View : 2

  PDF Downloads: 2
• The influence of green brand positioning, green brand knowledge, and environmental concern on green product purchase intention: A study of eco-friendly products by Nestlé Indonesia

  Nanda Fitria, Yuniarti Fihartini

  672 - 678

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  DOI:  10.53402/ajebm.v4i1.475

  Abstract View : 5

  PDF Downloads: 1
• Analysis of business development strategies using the business model canvas and SWOT: A case study of Jubela Agrikarsa

  Raihan Hibatullah, Satria Bangsawan

  679 - 684

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  DOI:  10.53402/ajebm.v4i1.481

  Abstract View : 6

  PDF Downloads: 0
• Discount Framing on Consumer Purchase Intention: A Literature Review

  Maan Charada

  685 - 689

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  DOI:  10.53402/ajebm.v4i1.483

  Abstract View : 1

  PDF Downloads: 0
• The influence of social media usage and creativity on entrepreneurial intentions among Generation Z

  Atika Handa Fitriyani, Ayi Ahadiat, Nurul Husna

  690 - 696

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  DOI:  10.53402/ajebm.v4i1.482

  Abstract View : 4

  PDF Downloads: 2