Vol. 4 No. 1 (2025): Asian Journal of Economics and Business Management (AJEBM)

Article

• The influence of brand image and electronic word of mouth (eWOM) on the purchase decision of Hanasui lipstick cosmetics products

  Annisa Nurjannah Burni, Aida Sari

  619 - 626

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  DOI:  10.53402/ajebm.v3i3.467

  Abstract View : 34

  PDF Downloads: 11
• The effect of physical evidence and service on air conditioner purchase decision

  Octa Dwi Diya, Aripin Ahmad

  627 - 632

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  DOI:  10.53402/ajebm.v4i1.469

  Abstract View : 20

  PDF Downloads: 9
• Analyzing consumer purchase decisions through a gender perspective at Cafe Daja House

  Anisa Agatha Mahadewi, Aripin Ahmad

  633 - 637

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  DOI:  10.53402/ajebm.v4i1.470

  Abstract View : 17

  PDF Downloads: 4
• The effect of service quality on consumer satisfaction of Aqualis Fabricare Laundry & Green Dry Clean in Bandar Lampung

  Aurelia Udella Gitayani, Aripin Ahmad

  638 - 644

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  DOI:  10.53402/ajebm.v4i1.471

  Abstract View : 19

  PDF Downloads: 5
• Analysis of the impact of macroprudential and microprudential policies on bank stability in Indonesia post-Covid-19

  Wanda Aprillia Melati, Nurbetty Herlina Sitorus, Emi Maimunah, Zulfa Emalia

  645 - 657

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  DOI:  10.53402/ajebm.v4i1.472

  Abstract View : 26

  PDF Downloads: 14